2) Patient Awareness
The most important predictor of the success of any telemedicine program is patient awareness. The “if you build it, they will come” approach is rarely successful. Fortunately, the key to building awareness is pretty simple, consistently talk to your patients about telemedicine.
Best Practices for Building Patient Awareness
Successful practices take the following opportunities to mention telemedicine:
- During the exam, providers should take the opportunity to talk with patients about telemedicine while they are in the exam room. For example, if a follow-up encounter is needed, that’s the perfect time to introduce the option of a video visit. The provider is usually the most trusted member of the practice, so they are in a unique position to make the patient feel comfortable with the approach.
- Office staff who check patients out and schedule the next visit should be familiar with the clinical applications of telemedicine and offer video visits as an option when appropriate. They can schedule the visit on the spot.
- When patients call to schedule an appointment, staff members should make sure the patient knows that video visits are a convenient option and offer to schedule one in lieu of an in-office encounter.
Chiron Will Help
Chiron helps our clients ensure patient awareness through our unique Virtual Marketing Kit.